Once Upon A Time

Season - Spring Summer 2023
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Once Upon A Time

Welcome to our Spring Summer Collection 2023, “Once Upon A Time”! This collection takes inspiration from fairy tales, Mediterranean vibes, and the iconic Art Deco style of illustrator Mucha.

With a mix of stripes, flowers, and organic shapes, our collection features maxi dresses made from cotton with Oeko Tex Standard certification for environmentally friendly and sustainable fashion.

Once Upon A Time, a wink to Mucha and Art Nouveau.

Alphonse Mucha was a Czech artist who is best known for his Art Nouveau style, which was popular in the late 19th and early 20th centuries.

One of the hallmarks of Mucha’s work was his use of vibrant, rich colors in his illustrations, often featuring jewel tones and metallic accents. The quality of his color palette is renowned for its boldness and luminosity, which was achieved through careful layering and blending of colors.

His intricate and ornate designs are considered to be some of the most beautiful examples of Art Nouveau, and his work has had a significant influence on the decorative arts and graphic design.

Mucha’s legacy continues to inspire artists to this day, making him a significant figure in the history of art and design.

Once Upon A Time, environmentally friendly and sustainable fashion.

Oeko Tex Standard certification is a globally recognized independent certification system that tests textile products for harmful substances.

It is awarded to textiles that meet strict criteria for human ecology, ensuring that they do not contain any harmful substances that could be harmful to human health or the environment.

The certification covers all stages of textile production, from raw materials to finished products.

By using Oeko Tex certified materials in our Spring Summer Collection 2023, we are committed to producing fashion that is not only stylish, but also sustainable and safe for both our customers and the planet.

At our core, we believe in creating clothing that’s both beautiful and sustainable. That’s why we’ve used Oeko Tex certified cotton in our collection, ensuring that our garments are gentle on both you and the planet. With “Once Upon A Time,” you can feel good about looking good.

Once Upon A Time, the freshness of the mediterranean.

The color palette for “Once Upon A Time” includes classic combinations of red and blue, black and white, and pops of vibrant orange. We’ve incorporated elements of nostalgia with a fresh and modern twist, making this collection perfect for those who love timeless style with a contemporary edge.

Drawing from the lush landscapes and vibrant colors of the Mediterranean, our designs evoke a feeling of summer all year round. Our spring illustrations showcase the beauty of the season, with a nod to Art Deco’s signature curves and bold lines.

The Mediterranean region has long been associated with effortless style and timeless elegance, and its influence on fashion is undeniable.

Mediterranean fashion is characterized by a relaxed, laid-back vibe with a touch of glamour, reflecting the region’s sunny climate and seaside lifestyle.

The use of lightweight fabrics like linen and cotton in a natural color palette, such as beige and white, is a staple of Mediterranean style.

Bold, vibrant colors are also used, inspired by the region’s vibrant flora and fauna.

Mediterranean fashion has become a staple in many designer collections and has been a source of inspiration for fashion icons for decades.

Once Upon A Time, a celebration of timeless fairy tales.

Our Spring Summer Collection 2023, “Once Upon A Time,” is a celebration of timeless fairy tales, including the enchanting story of Rapunzel.

Our collection takes inspiration from the whimsical world of Rapunzel, incorporating elements like lush floral prints, long flowing fabrics, and delicate embroidery.

We’ve captured the essence of Rapunzel’s tower with tall, flowing maxi dresses that evoke the feeling of freedom and movement.

Our color palette of red, blue, black, white, and orange is reminiscent of the vibrant hues of Rapunzel‘s magical kingdom.

We’ve also added touches of Art Deco style to create a fresh, modern twist on a classic tale.

Our Spring Summer Collection 2023 is the perfect way to add a touch of fairy tale magic to your wardrobe, so you can feel like the heroine of your own story.

Thank you for exploring our Spring Summer Collection 2023, “Once Upon A Time.” We hope you find something special that inspires you!

Photography: Valquire Veljkovic
Makeup: Yana Yakubenok
Model(s): Lavinia Driesch
Location: Berlin